“The Square Mile” Idea Development and Research

Photograph of notebooks with ramblings of idea development

In my initial response to the Square Mile brief I thought a lot about The Wheres, The Whats and The Hows. But I forgot about The Why. Well, my conscious mind forgot about The Why. And I let it wander. Knowing I would come back to it eventually. After all, it’s the why-we-do-things part that is important. The […]